Motion budgets for small teams

A twenty-minute talk from 2024 about spending animation like money. Every team has a motion budget whether they set one or not, and the ones who don’t usually spend it on loading spinners.

The budget

120 ms for anything you trigger yourself. Up to 300 ms for things that arrive on their own. Nothing at all for anyone who has asked for less motion. Anything over budget needs a reason you can say out loud.

The slides and recording are online. The recording includes the bit where the clicker died.